Client
MoonBeam
Field
Military Discount Platform
My Role
Logo Design, Branding, Landing Pages Design, Visual Assets
Softwares I used
Figma, Illustrator, Photoshop
About the Client
Moonbeam is an automatic military discount platform which allows Veterans, Active-duty, Reservists and Guardsmen to receive military discounts at checkout without an ID, coupon code or even asking the cashier.
Brief
For this project, I developed brand guidelines and a marketing campaign, including the creation of several landing pages: the Alpha Card Waitlist and the Marketplace Discount Platform.
Concept & Inspo
This branding embodies a sense of strength, reliability, and discipline, all originating from the military essence.
Brand Logotype
The name MoonBeam is inspired by the army flashlight, integrating the element of a light beam into the logo design to form the letter 'M'.
Color Combination
The primary color palette features dark, masculine tones, while an accent of yellow adds vibrancy and represents the beam. This contrast not only strengthens the brand's boldness but also makes it visually distinctive.
Font Selection
For MoonBeam, we chose Saira and Raleway fonts to evoke a military-like impression, with Agency FB for digits to ensure typography consistency across the brand.
Landing Page Design
The Alpha Card Waitlist
Marketplace Landing Page
Instant Military Discounts
Email Templates
Sequence
